Privacy Policy

1. Introduction

Live Pro ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. This policy complies with applicable data protection laws including GDPR, CCPA, and other privacy regulations.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, password, company name
• Payment Information: Credit card details, billing address (processed securely by Stripe via Polar)
• Business Information: Company details, website, business address
• Business Data: Inventory records, sales data, employee information, payroll data, show schedules
• Platform Credentials: API keys or credentials for third-party platforms you connect

2.2 Automatically Collected Information

• Usage Data: Pages visited, features used, time spent, actions taken
• Device Information: IP address, browser type, operating system, device identifiers
• Log Data: Access times, error logs, performance data
• Cookies: Session cookies, preference cookies, analytics cookies

2.3 Information from Third Parties

We may receive information from third-party platforms you connect (e.g., Whatnot, Fanatics Live, TikTok Shop, eBay) as necessary to provide our Service.

3. How We Use Your Information

We use the information we collect to:
• Provide, maintain, and improve the Service
• Process transactions and send transaction notifications
• Provide customer support and respond to inquiries
• Send technical notices, security alerts, and administrative messages
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address fraud, security issues, and technical problems
• Comply with legal obligations and enforce our Terms of Service
• Develop new features and services

4. Data Sharing and Disclosure

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf:
• Supabase: Database hosting and authentication
• Polar/Stripe: Payment processing
• Resend: Email delivery
• Vercel: Application hosting
• Sentry: Error monitoring and performance tracking

4.2 Business Transfers

If Live Pro is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to:
• Comply with legal obligations
• Protect our rights or property
• Prevent fraud or abuse
• Protect the safety of users or the public

4.4 With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

5. Data Security

We implement industry-standard security measures to protect your data:
• Encryption in transit (TLS/SSL) and at rest
• Secure authentication using Supabase
• Regular security audits and updates
• Access controls and authentication
• Secure data centers with physical security measures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal data for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. When you cancel your subscription:
• We retain your data for 30 days to allow for reactivation
• After 30 days, we may delete your data unless legally required to retain it
• You may request immediate deletion by contacting support
• Deleted data cannot be recovered

7. Your Privacy Rights

7.1 General Rights

You have the right to:
• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Portability: Request a copy of your data in a portable format
• Restriction: Request restriction of processing of your data
• Objection: Object to our processing of your personal data
• Withdraw Consent: Withdraw consent where processing is based on consent

7.2 GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.

7.3 CCPA Rights (California Users)

If you are a California resident, you have the right to:
• Know what personal information we collect, use, and share
• Request deletion of your personal information
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

7.4 Exercising Your Rights

To exercise any of these rights, contact us at privacy@live.pro. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:
• Essential Cookies: Required for authentication and core functionality
• Analytics Cookies: Understand how you use the Service (optional)
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of the Service.

9. International Data Transfers

Your information may be transferred to and maintained on servers located outside your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using the Service, you consent to the transfer of your information to the United States and other countries.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information.

11. Do Not Track Signals

Some browsers include a Do Not Track (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals.

12. Third-Party Links and Services

The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of every website you visit and service you use.

13. Data Breach Notification

In the event of a data breach that affects your personal data, we will notify affected users within 72 hours of becoming aware of the breach, as required by applicable law. Notification will be sent to your registered email address.

14. Marketing Communications

We may send you promotional emails about new features, updates, and offers. You can opt-out of marketing communications at any time by:
• Clicking the "unsubscribe" link in any marketing email
• Updating your preferences in your account settings
• Contacting us at privacy@live.pro

Please note that you cannot opt-out of transactional emails related to your account and subscription.

15. Business Analytics

We may use aggregated, anonymized data for business analytics and to improve the Service. This data cannot be used to identify individual users and is not considered personal data.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:
• Posting the new Privacy Policy on this page
• Updating the "Last updated" date
• Sending you an email notification (for material changes)

Your continued use of the Service after changes to this Privacy Policy constitutes acceptance of the updated policy.

17. Data Controller and DPO

For the purposes of GDPR and other data protection laws, Live Pro is the data controller of your personal data. For privacy inquiries or to exercise your rights, contact our Data Protection Officer at dpo@live.pro

18. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:
• Contract Performance: To provide the Service you subscribed to
• Legitimate Interests: To improve the Service, prevent fraud, and ensure security
• Legal Obligation: To comply with applicable laws and regulations
• Consent: For marketing communications and optional features

19. Contact Information

For privacy-related questions or to exercise your rights, please contact us: